Collateral Design
Client
PrimaBerry London
Place
London, UK
Year
2021
PrimaBerry's mission is to create a revolution in fashion, combining style and sustainability. Embrace a greener future with eco-friendly products.
PrimaBerry draws inspiration from the tradition and culture of different countries to create patterns, designs and styles of ever-expanding collections of clothing and accessories for men, women and children. Take your passion for travel, your favorite memories and a piece of the world with you wherever you go.
When PrimaBerry was introduced to me, it had a logo but almost no application. It was up to me and the brand owner to create elements that convey PrimaBerry's values in both digital and printed marketing items.
The basis of the social media posts were created, adding a complementary color to the brand which we chose to be green, and the main color remained navy blue. I created a pattern to be applied as a complement to the logo on the items to be sold on the brand's website and I also illustrated for several other products.
Social media identity.
Passport covers and name tags for suitcases.
Packaging for socks.
Sunglass case.
Illustrations for children's clothing.
Sustainable tags for the products.
Drawstring bag.