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Visual identity


Toy Town Prime


Rio de janeiro Brazil



After years of leading innovative parties to the public, Toy Town decided to renew its logo to attract and show that it welcomes customers of all ages and that it has transformed its infrastructure to the best level.


The rebranding did not fail to contain balloons and colors similar to the previous brand but made the logo simpler and more modern.

A more modern visual identity was created for Toy Town, also adding the word “Prime” to the logo. This alludes to the more premium service that would be presented at future parties.


Sans serif fonts bring the required modernity, and more rounded shapes are more receptive and informal. The strong colors do not change from the original logo, not forgetting the happiness that the parties bring to your customers.

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