Packaging Design
Client
Fumel Brazil
Place
Rio de Janeiro, Brazil
Year
2017 - 2024
FUMEL is an agro-industry that adds value to the products of small farmers and family farmers in the State of Rio de Janeiro. The company maintains long-term partnerships with farmers, with stable and fair prices, which enables the sustainable growth of family farming.
Worked as the main designer on customer touchpoints and B2B resources. Developed packaging, social media, website and POS materials, aligning them with the company's branding and marketing objectives, enhancing visual appeal and optimizing product presentation for the company's success in the market.
When PrimaBerry was introduced to me, it had a logo but almost no application. It was up to me and the brand owner to create elements that convey PrimaBerry's values in both digital and printed marketing items.
The basis of the social media posts were created, adding a complementary color to the brand which we chose to be green, and the main color remained navy blue. I created a pattern to be applied as a complement to the logo on the items to be sold on the brand's website and I also illustrated for several other products.
Social media identity.
Social media identity.